Meet the Makers
Raelene Raechelle is a mother-daughter design studio based in Lubbock, Texas. It started the way a lot of good ideas do — with a paintbrush, a kitchen table, and too many ideas to keep to ourselves.
My mother paints every pattern by hand in watercolor before it ever becomes a fabric swatch or a cut-ready file. I take her paintings from the table to the screen, turning brushstrokes into finished fabric lines, digital cut files, and the small details that hold a collection together.
We design because we love it — original patterns, hand-painted textures, and pieces made with real care rather than turned out on an assembly line. Some days that means yards of fabric on a design wall; other days it’s a sheet of stickers headed for the cutter. Either way, it’s still just the two of us, and we like it that way.
Our Mission
Work hard, create boldly, and solve problems with heart. As a mother-daughter duo, we bring that philosophy into everything we paint and everything we make — building a business, and a bond, one creation at a time. This work is personal for us, too: it lets us build something around family, show our kids what follow-through looks like, and maybe even hand down a little of what we’ve learned along the way.
What We Value
Creativity — thinking outside the box, backed by a real understanding of design.
Diligence — working with care and steady effort, piece by piece.
Problem-Solving — because good qualities only go so far if you can’t work through what’s in the way.
Kindness — toward ourselves, our work, and the people we make it for. It’s what all the rest is for.
Raelene
Raelene is the painter behind every pattern — mixing watercolors at the kitchen table and turning inspiration from nature, travel, and everyday life into one-of-a-kind artwork.
Raechelle
Raechelle takes those paintings from the table to the screen — turning brushstrokes into finished fabric lines and digital files, and running the day-to-day of the shop.
Who We Make For
We create for people who love great art in everyday life — on their walls, as a gift, or carried along on a water bottle. If you love beautiful, original design and want something made with real care instead of mass-produced, we’re making it for you.
From painted pattern to digital file — where the process happens.